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undies that your kid will actually want to wear
website logo for WunderUndies, a children's underwear company.
WunderUndies logo of two cartoon children wearing purple underwear reaching for a star.

Coming February 21, 2024!

Listen up, fellow moms! WunderUndies are the comfiest and cutest kids’ underwear out there! Once they try them, they won’t settle for anything else. These undies are:

  • Elastic-free! Which means nothing rough or tight on your kiddo’s skin. But don’t worry, no elastic doesn’t mean they’ll fall off.
  • Made of bamboo! Not only is bamboo eco-friendly, but it’s crazy soft.
  • Super stretchy! Have you ever stopped to notice how big box store underwear is made with non-stretchy fabric? You won’t believe the difference in comfort when that changes!
  • Always gender neutral! WunderUndies has super fun prints that are sold in both boxer and brief styles. Your child can choose what they’re most comfortable in without feeling uncomfortable about the design that’s on it.
  • Mom-owned! That’s me. I’m the mom. Nice to meet you!


Trust me, you gotta try ’em!

Right now these adorable undies are still in the production stages. But you can sign up for the newsletter now and you’ll be the first to know when we launch.

Want a Free Pair of Undies when we launch?

Sign up for the newsletter and get a code when we launch in February for your free pair!
Limited quantities available.

From the Pre-Launch Fans:

Selfie of Danielle Rutter, owner of WunderUndies, and her two daughters sitting in the grass.

Hi! I’m Danielle, the founder of WunderUndies, and these are my two daughters. Aren’t they cute? 

You may be wondering, why are you starting a children’s underwear line Danielle?? I actually get this question a lot. You see, I am a seamstress by trade. And in addition to making clothes all day for work, I make them for my kids too. This leaves me with a lot of scraps. So a year or so ago I started selling items made from those scraps. Much to my surprise, the most popular item BY FAR was the underwear. I had moms telling me their kids wouldn’t wear anything else. Would I PLEASE make them more? They are desperate. 5 pairs of underwear isn’t enough for one kid, they would tell me. 

So when I decided that it was time to venture out and create my own business, the wild popularity of my kid’s underwear immediately came to mind. “This is something people obviously want and need” I thought to myself. And here we are.

You should probably try it out for your own kids, don’t you think? 

two cartoon children wearing purple capes and underwear and reaching for a star